SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
Digital Marketing Manager, SEM Manager, SEO Manager, Social Media and Content Manager
Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
Bachelor's or Equivalent Degree
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
Technovalley conducts seminars on Digital marketing every week on a regular basis. These Seminars are intended to discuss niche segments and the latest trends in Digital Marketing Network.
The Digital Marketing seminars by Technovalley are conducted with an aim to point out the significant areas of digital marketing and in order to drive the employees and interns in the right way to success.
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Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing.
The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.
The benefits of digital marketing include: